Real Life Real Estate Business Blogging Success
Yvonne Russell | Jul 12, 2008 | Comments 2
Real estate is a specialist area tailor made for business blogging. Time strapped real estate agents who have not made the jump to business blogging ask the inevitable (and very valid) questions -
- How will it benefit my business?
- What is the ROI (return on investment)?
Benefits Of Real Estate Business Blogging
Real estate professionals have specialist knowledge of their local area and field of expertise – values, trends and local laws to name a few. The point of difference you bring to your business is YOU. A business blog is a great way to establish this point of difference.
For buyers or sellers, the whole real estate maze can be overwhelming. A business blog provides a communication and marketing channel to establish yourself as an authority in your field. Offer valuable, reliable information (without the sales pitch), and you will soon build trust and relationships which hopefully will extend to offline sales.
Colorado Springs Real Estate
Some time ago I wrote Real Estate Agents Discover Benefits Of Social Media. I mentioned Mariana Wagner of Colorado Springs Real Estate. Mariana has her name prominently on her real estate business blog and leverages the power of social media.
Real estate blogs are built on online connections which establish the basis for offline connections and sales, so it’s important that people know who they are dealing with. Three months since my article, the most popular post on Mariana’s blog is still the About Us post with over 4, 800 views. That says something about clients wanting to know who they are dealing with.
Real Estate Business Blogging ROI
Business blogging is a long term approach. Like brochures, advertising or any other form of marketing, ROI is not always precisely measurable. Mariana commented about the benefits and returns of business blogging.
I love real estate blogging and have gotten a lot of business from both my blog, and the other social media networks I belong to, like Twitter and Active Rain.
RJ, the Real Estate Watcher agreed
Blogging is an intimate, and personable way to interact and establish relationships with potential customers. Agents cannot afford to miss out on what has become a normal practice.
Other Examples Of Effective Real Estate Business Blogs
- New Hampshire Real Estate Blog
- Long Beach Real Estate
- The Real Estate Cafe Blog
- Real Estate Marketing Blog
- The Real Estate Blog
- The San Francisco Real Estate Blog
- The Edmonton Real Estate Blog
- The Phoenix Real Estate Guy
Over To You
- If you have a Real Estate business blog, how has it worked for you?
- What is the ROI (return on investment) on real estate business blogging?
- If you’re still thinking about starting a real estate business blog, what are your concerns?
- What type of articles would you like to see here about Real Estate business blogging?
Yvonne Russell is a YouCanSubmit writer. She also blogs at Small Biz Mentor and Home Biz Notes. Her personal blog is Grow Your Writing Business.
Filed Under: Blogging
[...] Real estate agents have the knack of sharing benefits before features down pat. They are skilled in sizing up the customer and asking a few key questions to find out exactly what the client is after. This is savvy business and cuts to the core of what the client needs and how you can meet those needs, saving time and frustration for both parties. [...]
we’ve started a real estate blog as well! wish me luck! thank you for your pointers!